On September 3, the iconic ice cream brand Ben & Jerry’s announced the release of a new limited-edition flavor created as part of its dedication to front-end criminal justice reform efforts.
The flavor, called “Justice Remix’d,” is the result of a partnership with the Advancement Project on a multi-year campaign, also named Justice Remix’d, to tackle the issue. Other organizations involved in the campaign have included the ACLU and Art for Justice Fund grantee partner Color of Change.
“Our community has been damaged greatly by an unjust criminal legal system. We must reimagine and build new systems so that we can all thrive. Our Justice ReMix’d partnership is about more than just ice cream; it’s about empowering our Black and Brown communities to enact change,” said Judith Browne Dianis, the executive director of Advancement Project National Office, which partnered with Ben & Jerry’s on the new flavor, in a statement provided to Essence.
In addition to the launch of the flavor, Ben & Jerry’s has been involved in multiple reform efforts across the United States, including advocating alongside the Advancement Project for the closure of the Workhouse Jail in St. Louis, Missouri, and highlighting the need to divest from school policing by supporting a campaign for more investment in mental health services for students in Miami-Dade County, Florida.